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Specialty License Plate Sponsor FAQs
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Who is responsible for introducing new specialty license plate proposals?
New specialty plate proposals come from several sources, the public, the legislature, specialty plates vendor, non-profit and for-profit organizations. Our downloadable brochure has the details.
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How can my organization request TxDMV's consideration for a specialty license plate?
Interested groups should submit an application. Only not-for-profit groups are eligible to
apply through TxDMV. The two methods for requesting a new specialty license plate are listed below:
a. Nominate a state agency sponsor to receive the funds from the sale of your specialty plates and work with that agency to identify how these funds will be
used. The state agency will receive $22 for the sale or renewal of each set of specialty plates.
b. Request that TxDMV sponsor the specialty license plate. The organization receives no revenue from the sale or renewal of the specialty plates under this method, the proceeds are deposited to Fund 006, which funds highway improvements that keep Texans moving.
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Is it possible to request that funds received from license plate sales be sent directly to a foundation for the benefit of the applying non-profit organization?
Yes, this type of arrangement is possible if your plate is authorized through the vendor, My Plates. For a non-profit organization to benefit from the proceeds from sales of its specialty license plates submitted through TxDMV, a state agency sponsor must agree to receive the funds and then distribute (and appropriate) them for the designated purpose.
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What is the approval process, and how long does it take?
Specialty license plate applications will be reviewed for completeness and presented on the TxDMV's website for a 10-day period of public comment, after which the TxDMV Board will approve or disapprove during an open meeting. If all goes well, a plate submission could take as little as two months to be approved. Delays caused by an incomplete application, a design that doesn't pass state legibility requirements or changes to the TxDMV's Board meeting schedule will extend the time required.
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How many plates does TxDMV expect to approve each year?
We do not have a set number of plates to approve. Each application is considered.
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What are some of the reasons a specialty plate application may be rejected?
We may exclude a plate submission from consideration if:
- the application is incomplete, or
- the design does not meet State safety legibility and reflectivity requirements.
The final approval decision will be based on whether:
- the submission is in compliance with Texas state laws,
- the design accommodates the International Symbol of Access,
- the design competes with an existing specialty license plate,
- the submission has low projected sales, or
- the TxDMV Board raises other reasons that affect the final approval decision.
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If my organization's specialty plate application is not approved by the TxDMV Board, will it be considered again at a later time, or must we reapply?
You must reapply to be considered again.
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If my organization's plate is approved, what are the next steps?
If your application is approved, an $8,000 deposit will be required before work on the plate begins. The deposit offsets the initial costs to produce, sell and distribute the plate. We will work with your group through the design and manufacturing process.
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Will the $8,000 deposit be returned to the organization?
Yes, under Texas law, once 1,900 plates are sold or renewed, the deposit is returned to the organization. (Deposit and plate sale minimums were lowered by the Legislature effective September 2007 to reflect lowered production costs.)
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Does TxDMV provide the plate design?
No. The applicant provides the design in accordance with our guidelines.
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